Hello,

At The Mark, I oversaw all guest and travel advisor e-communications, from seasonal campaigns and award announcements to advisor benefits and key brand moments. I handled concept, copy, design, and tracking, using performance insights to inform future strategy.

Each audience required a distinct approach while still maintaining the brand’s wit and personality. For travel advisors, the copy was actionable, concise, and detail-driven. For guests, it was more emotional, playful, and editorial, never overtly promotional.

A selection of this work is attached below.