LONDON · MILAN · NEW YORK
LONDON · MILAN · NEW YORK
Take The World of
The Mark
Take The World of
The Mark
Take The World of
The Mark
all the way to Milan, London, and downtown NYC…
all the way to Milan, London, and downtown NYC…
all the way to Milan, London, and downtown NYC…
THE MARK × ASSOULINE · BOOK LAUNCH · 2025
THE MARK × ASSOULINE · BOOK LAUNCH · 2025
THE BRIEF
Three newsstand takeovers,
three cities.
Brand activation for the launch of The Mark by Assouline, celebrating 20 years of The Mark Hotel. Led creative direction and execution for retail activations in London, Milan, and New York City, and designed all launch communications and collateral, both digital and print.
The space mattered as much as the brand.
The concept was the same for all activations: a newsstand takeover. But each one had its own vibe — both in terms of location and the storefront itself. It was important to come up with a design that considered the character of the space as much as it did the brand; the approach wasn't slapping the brand on the storefront, but rather considering how to make it seem as if the activation was inevitable for that location.
Window decal design
Launch invitation
Email campaign
In-suite collateral
Print materials
THE SCOPE
THE APPROACH
MILAN - CIVIC GIARDINI KIOSK
Full expression of the brand.
The kiosk’s high-traffic location beside the metro needed a bold visual approach. The design pulled pages directly from the book, framed in the hotel’s signature black-and-white stripes to maximize attention.
LONDON - SHREEJI NEWSAGENT
Deliberate restraint
to match the space.
Shreeji’s storefront has a softness to it. The off white awning, warm wood detailing, and a restrained palette all give it a sense of delicacy, and a louder takeover would have competed with that. The white linework of a Jean-Philippe Delhomme sketch, paired with copy “If our walls could talk,” felt like just enough of The Mark for it to be known without overpowering the space.
Window decal design, launch invitation, email campaign, in-suite collateral, print materials
NEW YORK - CASA MAGAZINES
The structure created the concept.
Casa Magazines has a window divider running down the middle of its storefront, a structural element most takeovers would design around. Instead, we used it as the spine of an open book. The two windows became the left and right pages of a spread featuring Anna Wintour's foreword quote, readable from across 8th Avenue. What started as a structural constraint became the foundation of the design.
LONDON - SHREEJI NEWSAGENT
Deliberate restraint
to match the space.
Shreeji’s storefront has a softness to it. The off white awning, warm wood detailing, and a restrained palette all give it a sense of delicacy, and a louder takeover would have competed with that. The white linework of a Jean-Philippe Delhomme sketch, paired with copy “If our walls could talk,” felt like just enough of The Mark for it to be known without overpowering the space.
EMAIL CAMPAIGN
IN-SUITE POSTCARD
THE BRIEF
THE BRIEF
Three newsstand takeovers,
three cities.
Three newsstand takeovers,
three cities.
Brand activation for the launch of The Mark by Assouline, celebrating 20 years of The Mark Hotel. Led creative direction and execution for retail activations in London, Milan, and New York City, and designed all launch communications and collateral, both digital and print.
Brand activation for the launch of The Mark by Assouline, celebrating 20 years of The Mark Hotel. Led creative direction and execution for retail activations in London, Milan, and New York City, and designed all launch communications and collateral, both digital and print.
Brand activation for the launch of The Mark by Assouline, celebrating 20 years of The Mark Hotel. Led creative direction and execution for retail activations in London, Milan, and New York City, and designed all launch communications and collateral, both digital and print.
The space mattered as much as the brand.
The concept was the same for all activations: a newsstand takeover. But each one had its own vibe — both in terms of location and the storefront itself. It was important to come up with a design that considered the character of the space as much as it did the brand; the approach wasn't slapping the brand on the storefront, but rather considering how to make it seem as if the activation was inevitable for that location.
The concept was the same for all activations: a newsstand takeover. But each one had its own vibe — both in terms of location and the storefront itself. It was important to come up with a design that considered the character of the space as much as it did the brand; the approach wasn't slapping the brand on the storefront, but rather considering how to make it seem as if the activation was inevitable for that location.
THE APPROACH
THE SCOPE
Full expression of the brand.
The kiosk’s high-traffic location beside the metro needed a bold visual approach. The design pulled pages directly from the book, framed in the hotel’s signature black-and-white stripes to maximize attention.
MILAN - CIVIC GIARDINI KIOSK
NEW YORK - CASA MAGAZINES
The structure created the concept.
Casa Magazines has a window divider running down the middle of its storefront, a structural element most takeovers would design around. Instead, we used it as the spine of an open book. The two windows became the left and right pages of a spread featuring Anna Wintour's foreword quote, readable from across 8th Avenue. What started as a structural constraint became the foundation of the design.
EMAIL CAMPAIGN
IN-SUITE POSTCARD
THE APPROACH
The space mattered as much as the brand.
The concept was the same for all activations: a newsstand takeover. But each one had its own vibe — both in terms of location and the storefront itself. It was important to come up with a design that considered the character of the space as much as it did the brand; the approach wasn't slapping the brand on the storefront, but rather considering how to make it seem as if the activation was inevitable for that location.
The space mattered
as much as the brand.
The concept was the same for all activations: a newsstand takeover. But each one had its own vibe — both in terms of location and the storefront itself. It was important to come up with a design that considered the character of the space as much as it did the brand; the approach wasn't slapping the brand on the storefront, but rather considering how to make it seem as if the activation was inevitable for that location.
Window decal design, launch invitation,
email campaign, in-suite collateral,
print materials
THE SCOPE
MILAN -
CIVIC GIARDINI KIOSK
Full expression of the brand.
IN-SUITE POSTCARD
The kiosk’s high-traffic location beside the metro needed a bold visual approach. The design pulled pages directly from the book, framed in the hotel’s signature black-and-white stripes to maximize attention.
EMAIL CAMPAIGN
LONDON -
SHREEJI NEWSAGENT
Deliberate restraint
to match the space.
Shreeji’s storefront has a softness to it. The off white awning, warm wood detailing, and a restrained palette all give it a sense of delicacy, and a louder takeover would have competed with that. The white linework of a Jean-Philippe Delhomme sketch, paired with copy “If our walls could talk,” felt like just enough of The Mark for it to be known without overpowering the space.
Casa Magazines has a window divider running down the middle of its storefront, a structural element most takeovers would design around. Instead, we used it as the spine of an open book. The two windows became the left and right pages of a spread featuring Anna Wintour's foreword quote, readable from across 8th Avenue. What started as a structural constraint became the foundation of the design.
The structure created the concept.
NEW YORK - CASA MAGAZINES